Blue Rhino Partners With 2015 March of Dimes® imbornto® Campaign
to Ensure More Babies are Born Strong & Healthy
WINSTON-SALEM, NC (May 13, 2015) – Blue Rhino (www.BlueRhino.com
) announces its support for the March of Dimes 2015 imbornto Campaign, which celebrates and thanks parents for all they do, while encouraging consumers to shop and donate to help fund research on birth defects, premature birth and infant mortality.
“At Blue Rhino, we make products that create special moments in backyards, patios and homes across America, and we want everyone to have the chance to share in those memorable times,” said Tod Brown, President of Blue Rhino and EVP of Ferrellgas. “This spring we are proudly supporting the March of Dimes in multiple ways to help improve the lives of babies and families.”
Blue Rhino is known for its industry-leading propane
brand, as well as the Mr. Bar-B-Q
, Hershey’s S’mores
and Mr. Pizza
brands of innovative, premier barbecue accessories and outdoor lifestyle tools, and other outdoor living products including grills and fire pits.
The company will promote the March of Dimes imbornto campaign through its 2015 nationwide Blue Rhino tank exchange ad campaign. Blue Rhino also will encourage support of this great cause through its website, social media and emails to its consumer database.
From the Mother's Day to Father's Day shopping period, the March of Dimes will partner with media, retailers and brands encouraging consumers to shop, dine or donate wherever they see the imbornto logo to actively support the cause. Consumers can voice their support by purchasing gifts from partners and by honoring them via photos, tweets, vines, videos and posts of thanks to #imbornto. Visit www.imbornto.com
for more information on the campaign.
About Blue Rhino
In 1994, Blue Rhino – named for the color of a propane flame and the endangered animal – launched America’s first branded propane tank exchange service. Today, Blue Rhino is more than propane, with a full line of products that create family time and special moments in the backyard, patio and home. Offering convenience, innovation and affordable luxury, Blue Rhino’s outdoor living products include grills, barbecue tools and accessories, patio heaters, firepits, fireplace accessories, mosquito traps, furniture/grill covers and more sold under such brands as Mr. Bar-B-Q®, Mr. Pizza™, Hershey’s
S’mores, Endless Summer®, UniFlame®, Backyard Basics and SkeeterVac®. Blue Rhino’s leading propane exchange brand is available at more than 45,000 retail stores in 50 states and Puerto Rico and is based in Winston-Salem, N.C. Blue Rhino is a division of Ferrellgas, L.P. For more information, visit www.BlueRhino.com
About the March of Dimes
For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. With chapters nationwide and its premiere event, March for Babies®
, March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit marchofdimes.org
. Find us on Facebook
and follow us on Twitter
Note to editors: To receive Blue Rhino product samples or images, please contact Cynthia Greenwood at 847-404-8404 or Cynthia@newsmark.com.